Marie's Covid Journey
Documented in five episodes on vaccine rollout aimed at encouraging new audiences to 'search vaccine' for information they can trust and consequently stem hesitancy.
Do you have questions about the vaccines? We know that many people in our communities do. So, one of our listeners, Marie, accepted our challenge to demonstrate that the process and overall experience of getting the jab isn't as some think it is. That experience is now documented in 4 episodes and a final one on video which you can watch across our social media, @colourfulradio and right here on colourful.com.
The result has been a successful vaccine rollout across this country with millions having been vaccinated. And as a result, tens of thousands of lives have been saved.
As part of a broader campaign spearheaded by Our Healthier South East London Integrated Care System (ICS), which brings together NHS statutory organisations, borough councils, general practice and other non-statutory bodies who coordinated the Covid vaccine rollout across Bexley, Bromley, Greenwich, Lambeth, Lewisham, and Southwark. The purpose of Marie's journey was to ensure the campaign reached new audiences. This includesd adverts supporting the Vaccine Facts resource, as well as hosting on-air DJ read-outs and interviews with three local clinicians.
Speaking to Colourful about vaccine rollout, Dr Jacky McLeod, a GP from Lewisham, said: "The medicines regulators has been integrallly involved in the process of developing these vaccines so that we can be sure these vaccines are safe and effective. The result has been a successful vaccine rollout across this country with millions having been vaccinated. And as a result, tens of thousands of lives have been saved."
A representative of Our Healthier South East London Integrated Care System said:
"Our research has shown that people who are less confident in taking the vaccine tend to have questions about the Covid vaccine’s safety and effectiveness. Our partnership with Colourful Radio has helped us reach listeners and provide the answers to questions about the vaccine to help listeners make the best decisions about their own health. Marie’s journey will help to show how easy getting the vaccine is."
The Covid vaccines reduce the risk of the virus being passed on. If you do get coronavirus, vaccines mean you are very unlikely to get seriously ill, need hospital treatment or die from it. Having the vaccine is the best way we can protect ourselves, our loved ones and our community.
If you have questions about the Covid vaccine search ‘Vaccine Facts’, for information you can trust from NHS South East London.
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