Swiss tells us about embracing his purpose as a cultural influencer and leader, and the importance and development of Black Pound Day.
Swiss is a highly-acclaimed musician, author, cultural influencer and business leader with two solo studio albums and is a member of The So Solid Crew.
Swiss' highly-applauded first solo album 'Pain N Muziq' features his debut single 'Cry' hailed as "the people's number one" and today credited as a UK Hip Hop classic for his bold, direct lyricism and wordplay. His solo music career has propelled him to open shows for many US artists including Immortal Technique, Mobb Deep, Jada Kiss, Ja Rule, Dead prez and Legend KRS One.
Driven by his passion for social change and delivering hard-hitting messages, the lockdown year of 2019 saw the release of 'Isolation & Musiq'. Alongside his instinctive and intuitive response to global challenges, Swiss founded Black Pound Day, a social movement that galvanised wide-spread support across the nation. Launched on 27th June 2020, and every first Saturday of the month thereafter, Black Pound Day encourages everyone to spend money with local and online UK black-owned businesses. It aims to achieve long-term economic growth, sustainable infrastructures and empower the Black community. As the founder of this social movement and organisation, Swiss's cultural influence and leadership has supported thousands of businesses UK-wide and beyond.